University of Texas athletics ranked first in the nation in both total revenue and football revenue in 2007-08, according a report released by Street & Smith’s SportsBusiness Journal.
Texas programs earned $120,288,370 in that period, including $72,952,397 from football. Georgia was second in football revenue, followed by Florida, Ohio State, Notre Dame, Auburn, Michigan, Alabama, Penn State and LSU.
The total revenue top 10 had Ohio State second, followed by Florida, Michigan, Wisconsin, Penn State, Auburn, Alabama, Tennessee and Oklahoma State.
I wonder how much of that goes back into atheletics, and how much goes to academics.
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